ShotCodes to access latest knowledge?

ShotCodes, a kind of barcode that you can stick on anything (e.g. machines, billboards, doors, books, etc, etc). If you take a picture of a shotcode with your mobile phone, you're connected to the URL that is represented by the code (so you don't have to remember/type the URL..), provided of course that your mobile has internet access. This might be an adequate access mechanism to the latest knowledge related to e.g. troubleshooting a particular piece of equipment somewhere in a plant, to look at the latest discussions related to the book you're reading on the train, to access content that relates to the museum room you're in, etc, etc.

Something to follow, this Dutch innovation (although I found the registration procedure at their site a bit like the 'free for period x, but you'll never know after that and its your responsibility to keep track of changes in the contract' that you see with subscriptions to magazines, credit cards and all the other stuff you forget about once you have it...