Dot Oh

Globalization 3.0 (Friedman in his the World is Flat), Web 2.0, what's this stuff with dubbing phenomena with software version numbers? It can be quite useful though in conversation: "You're so 1.0...." "Which version of the company are you with?" "I'm still in 1.0, but I'm upgrading." "Our group is already 4.0, so you better be quick to stay compatible with the rest of us." Or the sales rep to the client: "Sorry, that contract is not supported anymore, we used to do that when we were 2.0." Or the civil servant to the citizen: "when we were government 1.0, you were entitled to that, but since we're 3.0, I'm afraid we don't have that feature...".

To give version numbers to a set of behavioural patterns in organisations would perhaps help change managers to keep track who needs 'upgrading' and would give employees a sense of their current alignment with reality in the rat race...